Data driven insights for better decision making

EdjFootball is the premier suite of proven predictive and prescriptive analytics tools to help you determine your Game Winning Chance (GWC) at every critical moment of the game. Leveraging more than two decades of play-by-play data and rigorous mathematical analysis, EdjFootball brings the power of data analytics to your team, with actionable and understandable insights before, during and after the game. The result is more confidence in your strategic decisions with a true competitive edge that ultimately impacts the bottom line – winning.

“This is by far the most sophisticated thing anyone is doing in sports analytics today.” NFL Analyst (AFC South)

EdjFootball Suite of Products

Deeper, faster, more accurate analysis of your most critical game decisions for NFL and NCAA Football

  • Gameday Matchup
  • Playcall Simulator
  • Post-Game Report
  • Strategy Guides
  • Season Report
  • Custom Analytics


How much is a win really worth?

$2.34BAvg NFL franchise

- Forbes, 2016
$620MRevenue generated by Super Bowl 50

- Forbes, 2016
$25MA 1% rise in a team's long-term average winning percentage is estimated to boost its franchise value by up to $25 million in a 20-year span

- John Vrooman, world-renowned sports economist,
Vanderbilt University


EdjSports Launches Revolutionary EdjFootball Tool

EdjSports Launches Revolutionary EdjFootball Prescriptive Tools for NFL & NCAA Teams  Suite of prescriptive tools pro…

The Modern NFL – An Intricate Game of Risk Management

Every NFL off-season provides an opportunity for teams to assess their strengths and weaknesses and with a much publicized …

Super Bowl LI – The Clock as Friend and Foe

If you didn’t give up on this apparently lopsided Super Bowl midway through the third quarter, you were privileged to wit…

Unconventional Value

At Edj Analytics we often discuss the risk aversion biases of NFL coaches and how it can negatively impact the outcome of a…

Green Bay/Seattle Decisions Flawed Based on EdjAnalytics Simulation Model

Brandon Bostick clearly made a mistake at a critical moment of Sunday’s NFC championship game. As he revealed in the …

The Implications of the Key Plays in Super Bowl XLIX

Giants-Cowboys Opener

The New York Giants squeezed out a one-point win against the Cowboys on the opening weekend of the NFL season. With 1:12 re…

2016 NFL Opening Game Similar to Many Others

The 2016 NFL season was officially launched with a Super Bowl rematch on Thursday night.  Once again Denver prevailed, but…

2014 Edj Analytics NFL Critical Call Index

Overview: For the past thirteen seasons, we have been producing a Critical Call Index (“CCI”) to evaluate the c…