Data-driven insights for competitive edge.

EdjFootball is the premier suite of analytics tools to help you determine your Game Winning Chance (GWC) at every critical moment of the game. Leveraging more than a decade of data and rigorous mathematical analysis, EdjFootball brings the power of data analytics to your team, with actionable and understandable insights before, during, and after the game. The result? More confidence in your strategic decisions and, ultimately, true competitive edge.

EdjFootball Suite of Products

Deeper, faster, more accurate analysis of your most critical game decisions for NFL and NCAA Football.

  • Gameday Matchup
  • Playcall Simulator
  • Post-Game Report
  • Strategy Guides
  • Post-Season Report
  • Custom Modules


How much is a win really worth?

$2.34BAvg NFL franchise

- Forbes, 2016
$620MRevenue generated by Super Bowl 50

- Forbes, 2016
$25MA 1% rise in a team's long-term average winning percentage is estimated to boost its franchise value by up to $25 million in a 20-year span

- John Vrooman, world-renowned sports economist,
Vanderbilt University


Super Bowl LI – The Clock as Friend and Foe

If you didn’t give up on this apparently lopsided Super Bowl midway through the third quarter, you were privileged to wit…

Unconventional Value

At Edj Analytics we often discuss the risk aversion biases of NFL coaches and how it can negatively impact the outcome of a…

Green Bay/Seattle Decisions Flawed Based on Edj Analytics Simulation Model

Brandon Bostick clearly made a mistake at a critical moment of Sunday’s NFC championship game. As he revealed in the …

The Implications of the Key Plays in Super Bowl XLIX

Giants-Cowboys Opener

The New York Giants squeezed out a one-point win against the Cowboys on the opening weekend of the NFL season. With 1:12 re…

2016 NFL Opening Game Similar to Many Others

The 2016 NFL season was officially launched with a Super Bowl rematch on Thursday night.  Once again Denver prevailed, but…

2014 Edj Analytics NFL Critical Call Index

Overview: For the past thirteen seasons, we have been producing a Critical Call Index (“CCI”) to evaluate the c…

Data Driven Team Rankings for the 2015 NFL Season

Over the past month, thirty-two NFL teams have been reduced to two for the ultimate prize in football. How well did the cur…

Another Look at “The Worst Play in Super Bowl History”

On Sunday during the most watched show in US television history, 114 million viewers were treated to an extraordinarily ent…